Starbucks 40,000 store target
By Bean Counter, on Saturday, November 11th, 2006
Starbucks already has over 12,000 stores worldwide, but it;’s expanding rapidly, adding an average of six new stores every day. Starbucks’ goal is to saurate markets without cannibalizing existing stores through what the company calls market in-fill. In other words, if the lines are too long at the Starbucks store at one end of the block, open another store at the other end of the block.
The ultimate gol is to have 40,000 stores worldwide.
One reason for the rapid expansion is that customers complain about inconvenience: They don’t want to walk very far to get their coffee, and they don’t want to stand in line for very long once they get to the store.
