By barista, on Wednesday, September 6th, 2006

I’m sure Starbucks is ready to put this to bed, but Tamara puts together 3 lessons that Starbucks should take from the debacle.

Jennifer has some suggestions as well.

Key take away points?

1.) Never ever EVER launch a viral marketing campaign if you aren’t willing and able to scale to the level required by a successful campaign.

2.) Just slightly behind the importance of tracking your own reputation online is the idea of tracking your competitors.

3.) A great viral campaign doesn’t have to be one that you come up with on your own. Sometimes it simply means stepping in and taking over when someone else does it poorly.

This entry was posted by barista on Wednesday, September 6th, 2006 and is filed under Starbucks Company News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.