The Brand to Beat!
By barista, on Sunday, September 3rd, 2006
The Motley Fool Gang remind uswhy Starbucks is still on their list!
Starbucks has the brand and the clout, and these plans for the fall should do well to remind us that when it comes to coffee, Starbucks is the brand to beat. Shaking this giant’s hold on consumers will be easier said than done.