It’s a venti takeover: Starbucks buys 40 Coffee People stores from Diedrich Coffee
Friday, September 15th, 2006Starbucks has bought 40 Coffee People stores for $13.5 million from West Coast competitor Diedrich Coffee, which is exiting the tough coffee retail market to focus on its wholsesale and franchising businesses.
The Oregonian reports the reaction of Coffee People’s original founder:
“Starbucks owning Coffee People? I never thought that would happen,” said Jim Roberts, who now […]